Too good to throw out. Toogoodtogo is an app that makes an effort to reduce waste. When a product is still pretty good a company can decide to toss it in the trash, or sell it with a big discount (or give it away, but that sometimes conflicts with the business interests). I installed the app and we have tried it twice!
First experience (4.99)
There were some left-overs available at a local Chinese restaurant. This felt like quite a risk, because what are you going to get? The left-overs from the buffet? Still we took a gamble, and what we got was unexpected. Four containers with freshly made Chinese food. Nothing to good to go, just normal Chinese food, with the only exception that we could not chose the menu. What we got was pretty good. White rice, rice with chicken, noodles with chicken and croquet’s. All very tasty, but not something that was at risk of being thrown away.
Second experience (3.99)
The second time we rescued a package from the trash from a big supermarket. This time we got lots of meat. Bacon, bacon pieces, sausages, yogurt (8x), and three apples. All the meat was from a pig. The best-before dates were all on the current date. Not bad, the products all looked pretty good, and we received a big amount of food. I spend the evening frying the meat and even though I would normally avoid pig-meat out of personal preference it looks like the next couple of days I’ll be having pig for lunch.
It is really a gamble. You don’t know what you will get, and you don’t know what state it will be in. I don’t think we will use this app a lot more. The food you get is cheap, and it can be a lot of food, but it is still a gamble. It is unusual to get something you really need. In our case it is much easier to simply pay a little more and get exactly what we want/need. As a game/gamble/surprise it might be fun to get something with friends.
For the company it is an easy way to achieve something. In the case of the Chines restaurant I think they used as a new way to advertise. A random menu for a low price, to maybe get some new customers. In this case I think there is a high probability I would try this Chinese place again, just to see what I will get next time. In case of the supermarkt the app clearly achieved its goal. Avoid throwing away food that was perfectly fine.
Companies that can really benefit from this app are companies that deal with perishable foods. Fruit, vegetables, bread, meat, fish, etc. These shops can avoid throwing away things and get some new potential customers at the same time. For the customer there is the potential for cheap food, but with a risk in not knowing what you are going to get.